Packaging design tips: Focus on psychographics instead of demographics.

#shorts

Need to get clear on who your customer is?

Focus more on how they think and what they believe rather than where they live and what they do for work.

@getwelly does this perfectly through their packaging — the metal tins and vintage design speak perfectly to the bigger brand values they are all about.

Oh, and have you seen the full video on our YouTube channel?

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🤔 What other packaging should we review? Let us know in the comments!

Видео Packaging design tips: Focus on psychographics instead of demographics. канала Process AG