Branding Minimalism + Sustainable Packaging - How Seed Probiotics did it

In the supplements, vitamins & health/wellness space - most packaging and brands pretty much look the same. If you were to line up the bottles of most of these companies; yes there might be graphical differences but the bottles, packaging and in general are basically the same the majority companies are not really owning a custom shape, bottle, presentation or color in their branding.

But this brand SEED Probiotics (www.seed.com) really has nailed the minimalistic branding and packaging design. Not only is this a solid design, but they have produced packaging with a really low carbon footprint using the most sustainable, biodegradable, recyclable and compostable packaging materials all while really separating themselves from their competition through packaging.

In this video Paul Heslop breaks down what it costs to make packaging just like this. He will share with you how you too can separate yourselves from your competition through packaging and if you wanted to make a minimalist brand, what you should and should not do in your packaging design.

Seed Probiotics has been successful in their design approach for these key reasons:

1 - Less is more. Seed’s minimal approach in packaging, all of the negative space and simplicity speaks to who the brand is.

2 - When you go all in on sustainability like this, packaging isn’t just packaging. It becomes part of your brand’s story. Packaging really has become their part of their product.

3 - When you can match colors across substrates and create consistency in branding - you’ll deepen your uniqueness in your brand identity.

Visit : http://processag.com/ to inquire about building custom high end packaging for your product.

Видео Branding Minimalism + Sustainable Packaging - How Seed Probiotics did it канала Process Minted