8 Best Lead Generation Tactics for Software/SaaS companies

Using what we've learned from building up LeadGen App as a SaaS company, here is an overview of the best channels to get more leads if you are software or digital product business.

We spoke with Miguel Heinonen, SaaS founder of the employment platform Heirizon. He is an expert in outbound marketing and outreach.

Combining inbound and outbound marketing, we'll present 8 tactics that will get you more visibility, engagement and leads.

The 8 top tactics:
1. Software discovery platforms
2. Optimized brand presence
3. Search engine optimization
4. Outreach
5. Engagement-based targeting
6. Lead magnets/interactive tools
7. Thought leadership content
8. Tool comparison

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Видео 8 Best Lead Generation Tactics for Software/SaaS companies канала LeadGen App