Google Ads for B2B & SaaS: Best Strategies

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Managing Google Ads for B2B & SaaS can be extremely challenging. But with the right tools and strategies, you can make paid search incredibly profitable!
↘️ Video Notes ↙️

I'm going to talk about my favorite strategies you should be using in Google Ads for SaaS or B2B campaigns. I'll even share a secret bonus strategy (revealed at the end) that I haven't shown anyone else. To really take advantage of what I’m about to tell you, it’s important that you are super clear on advertising key performance indicators & how much you’re willing to pay.

Whether it’s generating Sales Qualified Leads, Marketing Qualified Leads, or even email opt-ins to your blog, get clear on how many you’re looking to drive from paid ads & how much you’re willing to spend per SQL, MQL, etc.

Some key strategies for managing Google Ads for B2B & SaaS are making sure you don't overbid on competitors' names, having airtight landing pages, remarketing audiences, and watching your impression share like a hawk.

↘️ Extra Resources ↙️

1️⃣ - Ultimate Google Ads Guide: Tips, Strategies & Mistakes to Avoid
https://www.youtube.com/watch?v=WiyK94A3icw

2️⃣ - Google Ads Tips for SaaS & Software (PPC Advice)
https://www.youtube.com/watch?v=egYWeSqmeus

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📚 Chapters

00:00 Intro
00:45 Strategy #1 - High Converting Landing Pages
3:17 Strategy #2 - Bid on Competitor KWs
5:42 Strategy #3 - Remarketing Audiences
7:09 Strategy #4 - Impression Share

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Видео Google Ads for B2B & SaaS: Best Strategies канала Lewis Mudrich