How to Audit a B2B Google Ads Account

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Auditing your B2B Google Ads account allows you to identify your campaign's weaknesses and make changes that yield better results. Here's how our team audits a B2B Google Ads account.

↘️ Video Notes ↙️

1️⃣ - Google Ads for B2B & SaaS: Best Strategies + FREE Cheatsheet
https://www.youtube.com/watch?v=9wj0r4QfvAo

2️⃣ - Google Ads CTR: How to Increase Click-Through-Rate (AdWords)
https://www.youtube.com/watch?v=uTo_mVuZdgQ

3️⃣ - How to Use Google Ads Conversion Tracking w/ Google Tag Manager (2021)
https://www.youtube.com/watch?v=QK2V9hjvTPw

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📚 Chapters
00:00 Intro
00:52 Things to Look Out For
3:30 Investigating the CTR
7:28 Investigating at the Ad Group Level
8:30 Investigating at the Keyword Level
10:00 Deciding Which Ads to Pause
15:13 Correlations
16:28 Auction Insights

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Видео How to Audit a B2B Google Ads Account канала Lewis Mudrich