3 Things To Do Before You Design Anything
Understanding the creative brief. Blind creative director, @MatthewEncina breaks down the 3 things he does before the pitch process. So you waste less time guessing what the client wants, and more time focused on designing the things that matter. Increasing your pitch win rate.
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00:45 – Define the Goal. Diagnose the problem. Narrow your design exploration.
01:08 – How to Define the Goal
02:08 – Diagnose the problem. What is the challenge?
02:32 – Who is the target audience. Why do they care?
02:51 – What's the message? Key Takeaway?
03:22 – Context. Where and how will it be shown?
04:22 – Narrow your design exploration
04:55 – What are the creative parameters to work in?
05:05 – Defining coded language
05:43 – The most important question to ask: How will you make your decision?
06:46 – Recap
07:36 – Announcement! #ThePitchKit
_
👇 UPDATE 06/01/19:
The Pitch Kit is now available. Learn more here:
http://bit.ly/2KETpbl
Stop guessing what the client wants. Gain clarity, structure, and know exactly what to focus on in your pitch.
_
Matthew's Medium Article “How to Achieve Design Clarity”: https://medium.com/@matthewencina/how-to-achieve-design-clarity-listen-6ea11d584696#.uzjhk59ah
Matthew's recommended books & links: http://www.matthewencina.com/resources
Connect with Matthew on social:
https://www.instagram.com/matthewencina
https://www.facebook.com/matthewencina.design/
https://twitter.com/matthewencina/
_________________________________________________
👉Subscribe: https://goo.gl/F2AEbk
👉See our Academy Channel: https://goo.gl/vB9zoP
Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://goo.gl/bRt5qd
—
Love the content? Become a sustaining member for $5/mo today.
https://goo.gl/nwekfL
BOOKLIST –
Essential Reading for Creative Professionals: https://bit.ly/biz-booklist
Essential Design Books: https://bit.ly/futur-design-books
Kits & Proposals:
https://goo.gl/mSjuWQ
Visit our website:
https://www.thefutur.com
FREE resources:
https://goo.gl/Qh6gHr
Mandarin (Chinese) Subtitles on UiiUii
https://uiiiuiii.com/?s=the+futur
—
We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
USA
—
OUR AFFILIATE LINKS
Webflow: http://bit.ly/2EbET9l
Retro Supply Co.: http://bit.ly/2GW8gzR
Skillshare: https://goo.gl/YCo2uT
Amazon: http://bit.ly/thefuturishere
Creative Market: https://goo.gl/g4jlTE
Design Cuts: http://bit.ly/2GSsAR3
Epidemic Sound: https://bit.ly/2T647tR
Bring Your Own Laptop Tutorials: byol.me/thefutur
By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
—
🎙 Futur Podcast: https://thefutur.com/podcast/
✍️ Futur Blog: https://thefutur.com/blog/
Connect with Chris Do:
https://twitter.com/theChrisDo Twitter
https://www.facebook.com/BizOfDesign/ FB
https://www.instagram.com/thechrisdo/ IG
Aaron Szekely: https://twitter.com/AaronSzekely
The PROCESS
Credits:
Executive Producer– Chris Do
Hosts– Chris Do
Director– Aaron Szekely
Cameraman– Aaron Szekely, Andrew Truong
Producer– Aaron Szekely
Editor– Aaron Szekely
Show Open– designed by William VanSkaik, animated by Bara Kwon
Musical Director– Adam Sanborne
www.adamsanborne.com
===
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Видео 3 Things To Do Before You Design Anything канала The Futur
_
00:45 – Define the Goal. Diagnose the problem. Narrow your design exploration.
01:08 – How to Define the Goal
02:08 – Diagnose the problem. What is the challenge?
02:32 – Who is the target audience. Why do they care?
02:51 – What's the message? Key Takeaway?
03:22 – Context. Where and how will it be shown?
04:22 – Narrow your design exploration
04:55 – What are the creative parameters to work in?
05:05 – Defining coded language
05:43 – The most important question to ask: How will you make your decision?
06:46 – Recap
07:36 – Announcement! #ThePitchKit
_
👇 UPDATE 06/01/19:
The Pitch Kit is now available. Learn more here:
http://bit.ly/2KETpbl
Stop guessing what the client wants. Gain clarity, structure, and know exactly what to focus on in your pitch.
_
Matthew's Medium Article “How to Achieve Design Clarity”: https://medium.com/@matthewencina/how-to-achieve-design-clarity-listen-6ea11d584696#.uzjhk59ah
Matthew's recommended books & links: http://www.matthewencina.com/resources
Connect with Matthew on social:
https://www.instagram.com/matthewencina
https://www.facebook.com/matthewencina.design/
https://twitter.com/matthewencina/
_________________________________________________
👉Subscribe: https://goo.gl/F2AEbk
👉See our Academy Channel: https://goo.gl/vB9zoP
Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://goo.gl/bRt5qd
—
Love the content? Become a sustaining member for $5/mo today.
https://goo.gl/nwekfL
BOOKLIST –
Essential Reading for Creative Professionals: https://bit.ly/biz-booklist
Essential Design Books: https://bit.ly/futur-design-books
Kits & Proposals:
https://goo.gl/mSjuWQ
Visit our website:
https://www.thefutur.com
FREE resources:
https://goo.gl/Qh6gHr
Mandarin (Chinese) Subtitles on UiiUii
https://uiiiuiii.com/?s=the+futur
—
We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
USA
—
OUR AFFILIATE LINKS
Webflow: http://bit.ly/2EbET9l
Retro Supply Co.: http://bit.ly/2GW8gzR
Skillshare: https://goo.gl/YCo2uT
Amazon: http://bit.ly/thefuturishere
Creative Market: https://goo.gl/g4jlTE
Design Cuts: http://bit.ly/2GSsAR3
Epidemic Sound: https://bit.ly/2T647tR
Bring Your Own Laptop Tutorials: byol.me/thefutur
By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
—
🎙 Futur Podcast: https://thefutur.com/podcast/
✍️ Futur Blog: https://thefutur.com/blog/
Connect with Chris Do:
https://twitter.com/theChrisDo Twitter
https://www.facebook.com/BizOfDesign/ FB
https://www.instagram.com/thechrisdo/ IG
Aaron Szekely: https://twitter.com/AaronSzekely
The PROCESS
Credits:
Executive Producer– Chris Do
Hosts– Chris Do
Director– Aaron Szekely
Cameraman– Aaron Szekely, Andrew Truong
Producer– Aaron Szekely
Editor– Aaron Szekely
Show Open– designed by William VanSkaik, animated by Bara Kwon
Musical Director– Adam Sanborne
www.adamsanborne.com
===
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Видео 3 Things To Do Before You Design Anything канала The Futur
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