3 Most Important Things To Become A Successful Designer—Sagi Haviv

Sagi Haviv continues in the legacy of Chermayeff & Geismar in creating some of the most iconic and memorable logos. Fresh off his talk at Adobe MAX 2019, Sagi drops by our booth to have a fun and informal chat with Chris Do.

Three keys to success:
1. Always start an idea. (something new, get excited about, something only you can do that no one else can do). Know who you are and what you are good at.
2. Make sure everything you do is great. Don't compromise or make something just to get the client to approve it.
3. Be nice. Be genuine. The energy you put out into the universe will come back to you. But don't be naive.

Sagi Haviv is a partner and designer at Chermayeff & Geismar & Haviv. Among the over 60 identity programs he has designed are the logos for the US Open Tennis Championships, Leonard Bernstein at 100, Harvard University Press, Conservation International, and LA Reid’s Hitco Entertainment.

https://www.cghnyc.com

00:57 - The 1st thing to become a successful designer - always start with an idea
01:38 - How do I know when I have an idea?
03:40 - Do one or two things and do them well
04:30 - What are you really good at?
06:24 - What the military taught Sagi
06:42 - Sagi also wanted to become an actor
07:42 - Try a lot of things and find what makes you happy
08:38 - The 2nd thing you need to do is to make sure everything you do is great
11:46 - Do several overnight tests
12:21 - How to see if your logo has been trademarked https://www.trademarkia.com
14:55 - You can only own a logo that’s in your class
19:37 - The 3rd step to become Sagi Haviv. Always be nice
22:10 - Find a reason to smile to someone
24:48 - Sagi’s only reasons why you should lower price
26:24 - What do you do when the client isn’t nice?
30:15 - How much do you charge a client?
33:01 - How Sagi is able to talk to a client about a logo
36:00 - What’s the one thing you ask about during a first meeting?
37:28 - What’s the one way Sagi thinks internally that creative affects the bottom line?
42:01 - What’re the reasons that compelled Sagi to pursue public speaking
47:25 - Sagi on Method Acting. It’s all about being real
52:46 - Recap

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