Virtual pop stars may be the future of music

Maya Kodes is a hologram. And while she may not be the world's first virtual pop star, she's the only one so far who moves, sings and talks to people in real time. This animation is the future of digital culture.

Kodes is the brainchild of animator Yves St-Gelais and his Montreal-based start-up, Neweb Labs. She has a prototype of sorts in Miku Hatsune, a Japanese virtual popstar with a huge back catalog and a large and breathless following. But unlike Hatsune, whose performances are pre-recorded and played like a DVD, Kodes delivers her pop routine live.

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This video is part of Machines With Brains, a series about what it means to be human in a world that’s increasingly filled with robots.

Quartz is a digitally native news outlet dedicated to telling stories at the intersection of the important and the interesting.

Видео Virtual pop stars may be the future of music канала Quartz