Hacking the Consumer's Brain | Moran Cerf | DMEXCO18

Moran Cerf, Neuroscience & Business, Kellogg School | Hacking the Consumer's Brain | Experience Stage | September 12, 2018 | 13:20 - 13:40
Categories: Future | Health

How neuroscience 1) changes the way marketing research can be done 2) offers us ways to learn about the consumer experiences, desires, thought process, purchasing decision stream, values and likelihood to engage with products, 3) can be leveraged to replace traditional analytics methods and yield new understandings. Specifically, given that neuroscience is advancing in giving us the ability to predict the choice of an individual and even alter the behavior by interfering prior to the choice execution we will demonstrate where marketing research is heading when it comes to learning about our customers beyond what they can tell about themselves from surveys and panels - which some suggest is the future of marketing research.

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