Neuromarketing: How Companies are Studying your Brain for Profit | ENDEVR Documentary
Neuromarketing: How Companies Are Studying Your Brain for Profit | Investigative Documentary from 2012
More and more companies are turning to neuromarketing. This controversial practice involves studying consumers’ brains, analyzing how and why we respond to certain stimuli, in order to influence our decisions. It’s based on the idea that 90% of the decisions we make are taken at a subconscious level. If a brand can speak directly to our ‘gut instinct’, bypassing reason, they will sell more products. One company that has used neuromarketing is McDonald’s. They developed a perfume that was subtly diffused in restaurants to increase brand association and boost sales. Proctor & Gamble also tried a similar trick. Sales of Ariel washing powder increased by 70% after an artificial perfume was placed under the lid.
▬▬▬▬▬▬▬▬▬
Subscribe ENDEVR for free: https://bit.ly/3e9YRRG
Join the club and become a Patron: https://www.patreon.com/freedocumentary
Facebook: https://bit.ly/2QfRxbG
Twitter: https://bit.ly/2QlwRiI
▬▬▬▬▬▬▬▬▬
#FreeDocumentary #ENDEVR #Neuromarketing
▬▬▬▬▬▬▬▬▬
We are dedicated to bringing high-class documentaries to you on YouTube. With the latest camera equipment used by well-known filmmakers working for famous production studios.
Enjoy stories about Innovators, Forward Thinkers, Technological Developments, Business Insights and more to come.
Видео Neuromarketing: How Companies are Studying your Brain for Profit | ENDEVR Documentary канала ENDEVR
More and more companies are turning to neuromarketing. This controversial practice involves studying consumers’ brains, analyzing how and why we respond to certain stimuli, in order to influence our decisions. It’s based on the idea that 90% of the decisions we make are taken at a subconscious level. If a brand can speak directly to our ‘gut instinct’, bypassing reason, they will sell more products. One company that has used neuromarketing is McDonald’s. They developed a perfume that was subtly diffused in restaurants to increase brand association and boost sales. Proctor & Gamble also tried a similar trick. Sales of Ariel washing powder increased by 70% after an artificial perfume was placed under the lid.
▬▬▬▬▬▬▬▬▬
Subscribe ENDEVR for free: https://bit.ly/3e9YRRG
Join the club and become a Patron: https://www.patreon.com/freedocumentary
Facebook: https://bit.ly/2QfRxbG
Twitter: https://bit.ly/2QlwRiI
▬▬▬▬▬▬▬▬▬
#FreeDocumentary #ENDEVR #Neuromarketing
▬▬▬▬▬▬▬▬▬
We are dedicated to bringing high-class documentaries to you on YouTube. With the latest camera equipment used by well-known filmmakers working for famous production studios.
Enjoy stories about Innovators, Forward Thinkers, Technological Developments, Business Insights and more to come.
Видео Neuromarketing: How Companies are Studying your Brain for Profit | ENDEVR Documentary канала ENDEVR
Показать
Комментарии отсутствуют
Информация о видео
Другие видео канала
Cash investigation - Neuromarketing : votre cerveau les intéresse (Intégrale)The psychology of digital marketing. Rory Sutherland, OgilvyPlanned Obsolescence: Why Electronics Don't Last Long | ENDEVR DocumentaryMy Brain Made Me Buy It: The Neuroethics of Advertising - Exploring EthicsNeuromarketing: The new science of consumer decisions | Terry Wu | TEDxBlaineThe Internet of Everything: How Smart Homes Can Be a Threat to Our Lives | ENDEVR DocumentaryBody Language Decoded: How Non-Verbal Communication Actually Works | ENDEVR DocumentaryThe Meat Lobby: How the Meat Industry Hides the Truth | ENDEVR DocumentaryAmazon Empire: The Rise and Reign of Jeff Bezos (full film) | FRONTLINEWho Rules America: How Money Dominates Politics | Political System | ENDEVR DocumentaryHow Corporations Are Ruining Your Health (Food Industry Documentary) | Real Stories97% Owned: The Cruel Truth Behind Money Credit and Financial Crisis | ENDEVR DocumentaryFood Globalization: The Truth Behind Cheap Food | ENDEVR DocumentaryNeuromarketing: Decoding the consumer mind | Shikher Chaudhary | TEDxMICAProfit, Pollution and Deception: USA's Largest Oil Spill | Deepwater Horizon | ENDEVR DocumentaryHow Brands Are Influencing Your Decisions | Neuromarketing | SparkEnergy Efficient Buildings | Clean Power | Changemakers | ENDEVR DocumentaryDocumentary- The Story of Content: Rise of the New MarketingFreedom of Choice: How the Government Controls What You Consume | Lobby | ENDEVR DocumentaryWho Rules America: The Power of The Media | Propaganda | ENDEVR Documentary