Earn a chapter in the company's book of success - Phil Kirschner on Work 20XX

#office #workplace #fow

It was a life sciences firm their kind of head of corporate services defines one of the major reasons for the headquarters existing is to either like ‘follow the molecule’ or to ‘accelerate clinical speed’. If I'm a biomedical student who signed up to work for a life sciences company’s aligns with my personal values and fulfillment and you plunk another coin on that side of the scale that says like ‘accelerate clinical speed.’

There's no way in hell I could be sat in my home going, Can I really accelerate clinical speed here? Like better than I can at the office? The answer is, of course not.

If that office, then the burden is higher. The office is not only designed but curated and activated specifically for that purpose. That says if I go in, the gravity of the innovation energy and the learning energy should be so strong. It's almost like pulling me away from my desk ‘Oh Gosh! There's a there's a lunch-and-learn’ and this and that And scientists and magic is happening such that that same person says when the book is written for our company Over the next decade how we made the next ten life saving drugs or medical devices is I want there to be a chapter in that book about our headquarters, which is a radical departure from the the preference of most people in the AEC (Architecture, Engineering and Construction) like industry real estate industry write coffee table books about the building. Look at my big new tower. right It is located in a great place. It's sustainable, it's beautiful. It has a restaurant like they talk about the thing, not the outcomes

The burden of proof is so much higher to deserve that chapter. How can you look the CEO in the eyes say, I can prove that this place helped develop the next ten like, life saving drugs. That kind of thinking is so different and it's what's required. Because once you know what the purpose is, then you design the thing and you activate the thing and you advertise the thing around that.

Phil Kirschner: Real Estate, Futures, Workplace | Work 20XX Podcast with Jeff Frick
YouTube - https://www.youtube.com/watch?v=9RF7pCVoAI0&list=PLZURvMqWbYjmmJlwGj0L0jWbWdCej1Jlt&t=2467s&ab_channel=TurntheLenswithJeffFrick
Spotify - https://open.spotify.com/episode/250leQOLPv6fiUcKS4IgDt?si=9sBVD5x-Tn6nfY1bbTZfWA
Apple Podcast - https://podcasts.apple.com/us/podcast/phil-kirschner-real-estate-futures-workplace-work-20xx/id1605790876?i=1000621202956
Substack - https://work20xx.substack.com/p/the-burden-of-proof-is-so-much-higher
Transcript and extensive show notes - https://www.work20xx.com/episode/phil-kirschner-real-estate-futures-workplace-work-20xx-ep17
- or wherever you podcast

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Видео Earn a chapter in the company's book of success - Phil Kirschner on Work 20XX канала Turn the Lens with Jeff Frick