Telling Stories the Drive Traction

In this week’s episode, we sit down with Eddie Sears, Creative Director for Ultra Records and DJ/Producer, ‘Rocket Pengwin’.

We discuss what his roles and duties are as both creative director for Ultra Records, and how he balances his own artist career with his role at the label. It was super interesting to hear his take on effectively utilizing budgeting. And additionally, how to work out what the artist’s creative vision is, form a strategy to make it a reality, and constructively manage the creative marketing side of a campaign.

Timestamps:

00:00- Intro And Guest Description
02:13- Sponsor Information (Vydia)
04:18- Welcoming Eddie Sears
04:50- Outlining General Main Roles And Responsibilities Of The Guest
6:18- Sustaining Successful, Professional Relationships With Artists Under Your Management
9:25- Personal Management Tactics And Balancing Projects
12:20- Time Management And Workflow
16:15- Strategies For Identifying Artist Goals- What To Ask.
20:15- What Makes A Great Music Video?
24:15- Evaluating Worthwhile Investments In Music Video Marketing Campaigns
29:02- Sears’ Most Memorable Stories And Projects As A Creative Director
32:40- Optimizing Available Budget
36:45- Developing Strategies For Upcoming And Past Projects
40:25- Outro And Consolidation

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Listen on Apple podcasts:https://podcasts.apple.com/us/podcast/music-business-podcast/id1451558910
Listen on Spotify: https://open.spotify.com/show/380oDEnQW5T95yhoXlhk2c?si=566KpHvASL2qiNYqLtzTTA
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Co-host Sam Hysell's Agency: https://www.wearenox.co/

Видео Telling Stories the Drive Traction канала Music Business Podcast