Artist Development with Jean-Sebastien Permal, Director of A&R for Sony Music Europe and Africa

Today on the Music Business Podcast we invited Jean-Sebastien Permal the Director of A&R for Sony Music Continental Europe and Africa. In 2017 Jean Sebastian joined Sony Music Germany’s label, Four Music, before broadening his A&R role for all Sony Music labels across Europe and Africa in 2018. Over the past two years, Permal has worked closely with Sony Music’s labels on a variety of artist projects in the region, all while supporting Sony Music Continental Europe and Africa’s A&R executives.

In this episode we discuss
As an A&R, what does your day to day look like? What’s the split between discovering and signing artists, vs. helping your existing roster create great music with great collaborators?
When you’re at such a high level as an A&R, what are some of your conversations or day-to-day responsibilities like?

Timestamps:
00:00- Intro
02:20- Welcoming Jean Seb
2:55- Day To Day A&R Duties/Split
4:00- Levels To A&R
5:30- Rewarding Career Moments
8:30- Importance Of Reputation And Personal Branding
11:12- Predictions For Upcoming Trends
13:05- Multi-territorial And Large Scale Territorial Decision Making
18:10- Factors Considered When Deciding Whether To Sign An Artist
20:45- Evaluating The Importance Of A Great Team
25:30- Compelling Data from the Perspective of A&R
28:22- A&R Recognition Of Artist Potential
32:00- Growth of an A&R
34:43- Outro and Consolidation
00:00- Intro
02:20- Welcoming Jean Seb
2:55- Day To Day A&R Duties/Split
4:00- Levels To A&R
5:30- Rewarding Career Moments
8:30- Importance Of Reputation And Personal Branding
11:12- Predictions For Upcoming Trends
13:05- Multi-territorial And Large Scale Territorial Decision Making
18:10- Factors Considered When Deciding Whether To Sign An Artist
20:45- Evaluating The Importance Of A Great Team
25:30- Compelling Data from the Perspective of A&R
28:22- A&R Recognition Of Artist Potential
32:00- Growth of an A&R
34:43- Outro and Consolidation

Listen:

Listen on Apple podcasts:https://podcasts.apple.com/us/podcast/music-business-podcast/id1451558910
Listen on Spotify: https://open.spotify.com/show/380oDEnQW5T95yhoXlhk2c?si=566KpHvASL2qiNYqLtzTTA
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Видео Artist Development with Jean-Sebastien Permal, Director of A&R for Sony Music Europe and Africa канала Music Business Podcast