Ep. 21| Scaling a Floral Business through Marketing and Creativity

0:00 About Itika
2:00 Branding/Intro to Business
6:50 Background in the Industry
8:20 Personality and Career
10:20 Marketing Strategy
12:45 Pivoting as a CEO
15:50 Mentoring
17:50 Words of Advice

I recently had an insightful conversation with Itika Oldwine-Grimble, the talented owner of Oldvine Florals in downtown LA's Old Financial District. We delved into her journey into the floral industry and discovered how she leveraged her background in marketing to successfully scale her business.

In our discussion, Itika shared valuable insights on the importance of branding and marketing in business growth. We explored topics such as the creative aspects of pivoting, which proved to be a game-changer for her. This short interview is a goldmine for anyone looking to enhance their understanding of growing and scaling a business through effective branding and marketing strategies.

I highly recommend giving it a listen, as Itika's experiences and expertise shed light on key principles that can be applied to various industries. It's a fantastic opportunity to glean practical tips and inspiration for your own entrepreneurial journey. Happy listening, and may you find valuable takeaways for your business endeavors!

Видео Ep. 21| Scaling a Floral Business through Marketing and Creativity канала Powerhouse University