Meet Mellon's New M: One part of our new visual identity

Created in partnership with Pentagram, the logomark reflects the gestural quality of a hand-drawn letter “m”. It is both immediately recognizable and ever-changing, with inherent flexibility in both form and material: it can shift its tactile qualities while also gently moving within its fundamental shape. It is a logomark for our quickly evolving and innovative times, embracing in its very form the multivocality of our grantees, our nation, and our world.

Видео Meet Mellon's New M: One part of our new visual identity канала Mellon Foundation