Spotify Trigger Cities - What They Are and How They Work

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The concept of trigger cities for Spotify is something I'm just recently learning about, but the concept is fascinating.

These are cities all across the globe that offer a lower cost to advertise coupled with a higher rate of engagement. In short, these cities are filled with people who are hungry for new music.

This is a breakdown of Spotify trigger cities, what they are, and how they work.

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Links from the video:

Daniel Wake on YouTube: https://www.youtube.com/channel/UC9ILzkBwYV7Zbp9Cl74iung

https://www.chartmetric.com
https://blog.chartmetric.com/music-trigger-cities-in-latin-america-south-southeast-asia-part-1
https://newsroom.spotify.com/2018-11-19/mexico-city-is-now-the-worlds-music-streaming-mecca
https://www.chartmetric.com/music-industry-trends/6mo-report#trigger-cities
https://www.ifpi.org/ifpi-issues-annual-global-music-report

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Timestamps:

0:00 - Intro
0:59 - What are trigger cities?
2:22 - Which countries contain the most trigger cities?
3:44 - Trigger cities according to Chartmetric
5:22 - My results from testing trigger cities with Facebook ads
7:48 - Where Facebook ad results are coming from
9:09 - How to effectively use trigger cities in your marketing
11:13 - Outro

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Have questions about the video or have an idea for another topic you'd like for me to cover? Let me know in the comments.

Thank you for watching!

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#spotify #triggercities #musicmarketing

Видео Spotify Trigger Cities - What They Are and How They Work канала Tom DuPree III