Spotify Cities vs Countries - Testing Facebook Ad Targeting

I recently ran a Facebook ad experiment targeting both Spotify cities and Spotify countries. These are the results.

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Targeting your Spotify audience using Facebook ads can be a tall order. I've tested all sorts of tactics and strategies to grow my followers on Spotify and increase my stream count.

For the past couple of months, I've been testing the concept of Spotify Trigger Cities alongside my existing ad set that's been targeting all available Spotify territories. I also added in a second ad set that pulled the best countries from my Spotify for Artists data to create what I'm calling a Spotify Trigger Countries ad set.

I ran this experiment on Facebook for the past two months, and these are my results.

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Watch my video on Spotify Trigger Cities: https://youtu.be/uOXwg68fvWE.

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Timestamps:

0:00 - Intro
1:45 - A look at the ad sets I’ve been testing
3:25 - Ad set results from the past 60 days
4:19 - How the results have changed over time
5:12 - My take on the results of this experiment
6:24 - What I plan to test next
7:29 - Outro

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The following are platforms, products, and services I use and recommend. Some are affiliate links (some not), which means you can use them to support the channel at no additional cost to you (but it could make a big difference to me).

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Music Distribution:

Amuse: https://go.tomdupreeiii.com/amuse.
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Have questions about the video or have an idea for another topic you'd like for me to cover? Let me know in the comments.

Thank you for watching!

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#spotify #facebookads #musicmarketing

Видео Spotify Cities vs Countries - Testing Facebook Ad Targeting канала Tom DuPree III