Professionalism is Killing Your Brand: Here's the Cure

Corporate speak sucks.
Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand. 

🤘 CHAPTERS
00:00 – Intro
02:27 – Redefining professionalism
04:54 – Dave's journey
08:35 – How Dave's strategy generates leads
16:33 – First steps to being more yourself
23:01 – Why going "too" narrow is important
33:01 – Self-deprecation as a copywriting tool
40:41 – Picking the right fight
50:02 – Dave's last advice
54:48 – Top 3 resources

Episode page: https://podcast.everyonehatesmarketers.com/episodes/professionalism-is-killing-your-brand-heres-the-cure
Daily emails: https://www.everyonehatesmarketers.com

🤘 RESOURCES MENTIONED
Deck Of Brilliance.com 
Call To Action Podcast 
https://www.thekeynoteclub.com/

🤘 CONNECT WITH DAVE
Web: https://www.thewordman.co.uk/
LinkedIn: https://www.linkedin.com/in/daveharland/?originalSubdomain=uk
Instragram: https://www.instagram.com/wordmancopy/?hl=fr
X: https://twitter.com/wordmancopy?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

🤘 CONNECT WITH LOUIS
Web: https://www.everyonehatesmarketers.com 
LinkedIn: https://www.linkedin.com/in/louisgrenier

🤘 THINGS I SELL THAT I'D LIKE YOU TO BUY
The F*cking Fast Buyer Insights [F²BI] System: https://products.stfo.io/ffbi

Видео Professionalism is Killing Your Brand: Here's the Cure канала Everyone Hates Marketers (by Louis Grenier)