Know Your "Enemies" — A Practical Guide to Competitive Intelligence
This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bicknell rip apart the "customer-obsessed" BS and show you why keeping a close eye on your "rivals" is paramount.
🤘 CHAPTERS
00:00 – Intro
02:31 – Customer obsession vs Competitor obsession
05:37 – Is competitive intel only for B2B SaaS?
08:36 – Defining competitive intelligence
15:16 – How do you identify threats?
16:52 – Practical case with a cinema
22:08 – How to start a competitive intelligence department?
27:09 – How to consolidate your research and apply it?
35:59 – How do you assess the maturity of a category?
43:12 – The number one tip to find differentiators
47:53 – Andy's biggest win
51:00 – Outro
Episode page: https://podcast.everyonehatesmarketers.com/episodes/know-your-enemies-a-practical-guide-to-competitive-intelligence
Daily emails: https://www.everyonehatesmarketers.com
🤘 RESOURCES MENTIONED
https://healthycompetition.co/
🤘 CONNECT WITH ANDY
Web: https://andrewmccotter.gumroad.com/
LinkedIn: https://www.linkedin.com/in/andrewmccotterbicknell/
X: https://twitter.com/AMcBick
🤘 CONNECT WITH LOUIS
Web: https://www.everyonehatesmarketers.com
LinkedIn: https://www.linkedin.com/in/louisgrenier
🤘 THINGS I SELL THAT I'D LIKE YOU TO BUY
The F*cking Fast Buyer Insights [F²BI] System: https://products.stfo.io/ffbi
Видео Know Your "Enemies" — A Practical Guide to Competitive Intelligence канала Everyone Hates Marketers (by Louis Grenier)
🤘 CHAPTERS
00:00 – Intro
02:31 – Customer obsession vs Competitor obsession
05:37 – Is competitive intel only for B2B SaaS?
08:36 – Defining competitive intelligence
15:16 – How do you identify threats?
16:52 – Practical case with a cinema
22:08 – How to start a competitive intelligence department?
27:09 – How to consolidate your research and apply it?
35:59 – How do you assess the maturity of a category?
43:12 – The number one tip to find differentiators
47:53 – Andy's biggest win
51:00 – Outro
Episode page: https://podcast.everyonehatesmarketers.com/episodes/know-your-enemies-a-practical-guide-to-competitive-intelligence
Daily emails: https://www.everyonehatesmarketers.com
🤘 RESOURCES MENTIONED
https://healthycompetition.co/
🤘 CONNECT WITH ANDY
Web: https://andrewmccotter.gumroad.com/
LinkedIn: https://www.linkedin.com/in/andrewmccotterbicknell/
X: https://twitter.com/AMcBick
🤘 CONNECT WITH LOUIS
Web: https://www.everyonehatesmarketers.com
LinkedIn: https://www.linkedin.com/in/louisgrenier
🤘 THINGS I SELL THAT I'D LIKE YOU TO BUY
The F*cking Fast Buyer Insights [F²BI] System: https://products.stfo.io/ffbi
Видео Know Your "Enemies" — A Practical Guide to Competitive Intelligence канала Everyone Hates Marketers (by Louis Grenier)
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23 апреля 2024 г. 10:00:27
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