Google Tag Manager vs. the Global Site Tag (gtag.js) - Similarities and Differences

GTM and GTag are two different tracking methods of achieving the same goal. So which one should you choose? In this video we are going to show you the key differences and similarities between using Google Tag Manager vs. GTag for your tracking implementation, so you can decide which one is right for you.

OUTLINE:
0:00 - Introduction
0:27 - What is the Global Site Tag?
2:38 - What is Google Tag Manager?
4:04 - What's the Difference?
4:13 - Similarities
4:34 - Differences
5:51 - When Should You Use Gtag or GTM?
7:22 - Which One Do I Recommend?
8:15 - Can I Install the Global Site Tag through Google Tag Manager?
9:04 - Is it ok to have GTM and the Gtag installed on the same Page?
🔗 Links:

Gtag - Global site tag https://developers.google.com/gtagjs

Google Tag Manager https://tagmanager.google.com

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Видео Google Tag Manager vs. the Global Site Tag (gtag.js) - Similarities and Differences канала MeasureSchool