Google Tag Manager Tutorial for Beginners (2020)

A step-by-step guide on how to get started with Google Tag Manager.

If you are working with Google Analytics, Google Ads, Facebook Pixel, or other analytics/marketing tracking tools, Google Tag Manager is a must. It lets you manage tracking codes much faster and easier.

If you are not sure how or where to get started, this Google Tag Manager tutorial is exactly what you need. In this 1-hour video, I'll show you how to:
- Create your first container
- Create your first tags in GTM (we'll install Google Analytics)
- How to make sure that your setup works properly
- And how to publish those changes (so that Google Analytics would start measuring your website traffic).

=== TIMESTAMPS ===
00:00 - Intro
00:55 - What is Google Tag Manager?
06:54 - Account structure + Create your first container
15:46 - How to Install Google Tag Manager
19:56 - Temporarily inject GTM container
23:50 - Tags, Triggers, and Variables
29:17 - Tags. Creating your first tag
38:21 - Implementing custom scripts
41:04 - Triggers + Event Tracking with GTM
58:33 - Variables
01:10:59 - Preview and Debug mode
01:18:08 - Publish tags
01:20:56 - Final words
=== LINKS ===

✭ Free E-book: Google Tag Manager for Beginners
https://www.analyticsmania.com/free-e-book-google-tag-manager-beginners/

✭ Data Layer Inspector - Chrome Extension
https://chrome.google.com/webstore/detail/adswerve-datalayer-inspec/kmcbdogdandhihllalknlcjfpdjcleom

✭ Course: Google Tag Manager Masterclass for Beginners 2.0 https://www.analyticsmania.com/courses/google-tag-manager-course-for-beginners/

✭ What to do if GTM preview and debug mode is not working?
https://www.analyticsmania.com/post/google-tag-manager-preview-mode-not-working/

✭ Google Tag Assistant - Chrome Extension
https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk
=== CONNECT WITH JULIUS & ANALYTICS MANIA ===

✭ Facebook https://www.facebook.com/analyticsmania
✭ Twitter https://twitter.com/fedorovicius
✭ Linkedin https://www.linkedin.com/in/fedorovic...

#googletagmanager

Видео Google Tag Manager Tutorial for Beginners (2020) канала Analytics Mania - Google Tag Manager & Analytics