How IKEA forces you to buy their furniture

IKEA founder Ingvar Kamprad turned a small little shop into one of the world's most dominant furniture stores.

How does someone go from growing up insmall, rural farm area in Sweden to a billionaire CEO who revolutionized the furniture industry?

Why is IKEA so popular?
Why is IKEA so cheap?
Who is the founder of IKEA?

Today, IKEA furniture is synonymous with good style and affordability.

Let's talk about how the history of IKEA and how it's continuing to innovate through democratic design, simple living, and sustainability.

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Видео How IKEA forces you to buy their furniture канала Fil Gelabert