🍪 Cookie cutter marketing is done #HispanicMarketing #Latinos #SocialMediaStrategy #VideoMarketing

If your brand wants to reach Hispanic consumers, it’s time to rethink your strategy.

Forget Google Ads and cookie-cutter graphics.

Start thinking mobile-first video.

TelevisaUnivision is setting the tone — they’re launching 40 microdramas on ViX. Not full shows. Not traditional episodes. We’re talking one-minute, social-style content made for your phone.

Why? Because that’s how U.S. Hispanics consume media today.
📱 94% go online via mobile (Source: Pew)
📺 Over half of their TV time is now streaming, not cable (Source: Nielsen)

This isn’t a passing trend. It’s a major shift.

Short. Emotional. Built for mobile. Built for us.

If TelevisaUnivision is going all in on this format, your brand should take note. Because if you’re not showing up in Spanish — and in the places your audience actually scrolls — you’re not just behind.

You’re invisible.

To connect with the modern Hispanic consumer, your content has to be:
🎯 Mobile-friendly
🎯 Emotionally resonant
🎯 Culturally relevant

The future isn’t coming — it’s already streaming. Is your brand ready to meet it? #short

Видео 🍪 Cookie cutter marketing is done #HispanicMarketing #Latinos #SocialMediaStrategy #VideoMarketing канала Go Hispanic