🫳 IKEA Just Made a Power Move in Hispanic Marketing #HispanicMarketing #SpanishMarketing #GoHispanic

IKEA just made a huge change in their marketing strategy — and it’s clear they recognize the future is Hispanic.

After 15 years of working with Ogilvy as their lead creative agency, they’re switching things up. Now they’re bringing on DAVID New York as their main agency, and alma (now The Ungeneral Agency) as their multicultural agency of record.

Let that sink in — Ogilvy is no small name.

You don’t make a change like that unless you’re thinking long-term strategy. Both these agencies are powerhouses in their own right. DAVID has deep Latin American roots and a solid track record with Hispanic campaigns. And alma? They’re one of the biggest names in multicultural marketing — they get the U.S. Hispanic consumer better than almost anyone.

This move proves one thing: Hispanic and multicultural marketing doesn’t play around. Not in this market. Not in this economy. And definitely not in the U.S.

If your brand is still hesitating to tap into these markets, you’re already behind. The time to Go Hispanic is here.

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