Calculate Digital Marketing Budget (For Beginners)

Are you building your first digital marketing budget plan? 💸 You got this!

In this video, I will show you the step by step on the process for calculating your digital marketing budget. There are many different ways on calculating your digital marketing budget, but this is one of my favourite methods as it is completely scalable and data-driven where you can build a realistic budget forecast. 🚀

📥 *RESOURCES or LINKS MENTIONED IN THIS VIDEO*
Digital Marketing Budget Template - Free Download:
https://graceleung.ck.page/70294c51b4

WordStream Search Advertising Benchmarks 2023
https://www.wordstream.com/blog/ws/2023/05/15/google-ads-benchmarks

📌*Timestamps*
00:00 Intro
00:49 Step 1 Identify your campaign target KPI
01:49 Step 2 Determine the average transaction value
02:30 Step 3 Determine the conversions target
03:54 Step 4 Determine channel strategy and set conversions target
06:07 Step 5 Determine conversion rate
06:56 Step 6 Calculate traffic target for each channel
07:37 Step 7 Determine Average Cost per Click (CPC)
08:27 Step 8 Calculate media budget and sum them up
10:37 Bonus Tips!!
12:39 Keep track of marketing metrics

🚀 *WORK WITH ME*
https://www.graceleung.com/connect/

👋 *WHO AM I*
I’m Grace, a digital growth marketer who is fascinated by anything digital and growth related. I’ll share what works (and what’s not)!

☕️ *BE MY FRIEND*
LinkedIn: https://www.linkedin.com/in/grace-leung-yl/

#digitalmarketing #marketingbudget #marketingforbeginners

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Видео Calculate Digital Marketing Budget (For Beginners) канала Grace Leung