Bleach London - White Hair Toner - How To Guide

What is hair toner? Bleach lifts hair to a warm blonde so using a toner banishes unwanted yellow to achieve your preferred shade.

Watch our expert guide to toning away the yellow on freshly bleached, very light blonde hair with Bleach London White Toner to create a cool ashy blonde.

Shop Bleach London White Toner here: https://bleachlondon.co.uk/products/white-toner-kit
Bleach London products are vegan and cruelty free!

Prepare hair by bleaching to a very pale even yellow
1. Divide the hair into two even sections, then into quarters.
2. Apply the toner through the roots first, all throughout the hair.
3. Smoosh more toner through the mid-lengths and ends.
SMOOSH (verb): Massage colour along the lengths reapplying more dye onto the hair. Massage as you go to avoid patchiness.
4. Develop for 20 minutes then rinse with cool water, condition and blow dry.

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