Bleach London’s founder on bleaching your hair at home | The Bleach Lab

Thinking about bleaching and dyeing your hair at home for the first time? Start here! Watch Bleach London’s co-founder and international colour expert Alex Brownsell break down everything you need to know about home bleaching before you even open the box.

Find out why you need to bleach your hair before colouring it, what bleach actually does when it lightens your locks and how to keep bleached hair strong, healthy and looking its best.

The Bleach Lab is our parallel dye-mension in your pocket, where Alex Brownsell and the Bleach London stylists deconstruct DIY hair colour and the science behind the style. These official hairstylist tips are perfect for beginners! (Or for dye-hard Bleachers who need to refresh their memories!)

0:00 - Intro to our bleaching prep guide
0:30 - What does bleach do to your hair?
1:17 - Can you bleach hair more than once?
2:02 - How light can you bleach your hair in one session?
2:43 - How does hair texture impact bleaching?
3:32 - Bleaching different hair types and colours
3:49 - How to care for hair after bleaching

JOIN BLEACH LONDON

Web: https://bleachlondon.com
Instagram: https://www.instagram.com/bleachlondon/
TikTok: https://www.tiktok.com/@bleachlondon
Facebook: https://www.facebook.com/bleachlondon/
Twitter: https://twitter.com/bleachlondon?lang=en
Email: info@bleachlondon.com
RETAILERS:

USA: Walmart.com and stores across the country
UK: Boots, Superdrug, Look Fantastic, Cult Beauty, Beauty Bay, ASOS, Sainsburys, Tesco
EU: Sephora EU
ABOUT BLEACH LONDON

A salon like no other…

From kitchen sink to a generation of pink, Bleach London was the brainchild of hair stylist Alex Brownsell, who turned bleaching and colouring her mates' hair at home into a lifestyle. Spurred on by best friend and business partner Sam, these experiments evolved into a single chair in the corner of a nail bar, followed by an entire salon – the world’s first focused on colour rather than cutting. Its popularity gave them the idea for at-home kits products, so their mates and most regular customers could D-I-Y dye wherever whenever.

Видео Bleach London’s founder on bleaching your hair at home | The Bleach Lab канала BleachLondon