CXL Online Course: Segmentation and Buyer Personas

Become great at segmentation and persona research.
Learn how to quickly and precisely gather customer and buyer insights that will transform the way you speak to your buyers.

After taking this course you’ll…
🔴 Clearly understand customer segmentation, how to evaluate the five types of segmentation, and effectively determine the right mix of segmentation approaches for your go-to-market strategy.
🔴 Learn an easy-to-follow and repeatable 5-step process for building segments that focus and align your business across the customer life-cycle.
🔴 Understand buyer personas, their benefits, and how to effectively apply “The 5 Rings of Buying Insights” when researching your buyers and buying committee.
🔴 Learn a framework for conducting and processing your persona research to develop effective Buyer Personas.
🔴 Apply your segmentation and buyer persona research to develop messaging that resonates with each target market and/or buyer.

Link to course: https://cxl.com/institute/online-course/segmentation-persona-research/
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Видео CXL Online Course: Segmentation and Buyer Personas канала CXL