CXL Online Course: A/B Testing Foundations

Master the fundamentals of A/B testing in under an hour.

In five brief but value packed lessons you’ll learn:

🔴 Why the “imaginary winner” is so costly and how to spot it early on.
🔴 The real reason for testing (it’s not what you may think.)
🔴 The most common mistakes marketers make when running A/B tests and how to avoid them.
🔴 How to choose A/B tests that have the highest chance of success.
🔴 The framework for determining when a test is “done” – most marketers get this wrong.
🔴 Exactly what you should be measuring with your tests.
🔴 An in depth breakdown of Freuentist, Bayesian, and bandit tests.

Link to course: https://cxl.com/institute/online-course/a-b-testing-foundations/

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Видео CXL Online Course: A/B Testing Foundations канала CXL