" THE INSIDE STORY " 1960 CHRYSLER PLYMOUTH AUTOMOBILES SALESMAN TRAINING FILM VALIANT 85644

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Made by Wilding, this black & white training film teaches selling techniques for the new economical automobiles (in this case the Plymouth Valiant) and was shown to car salesmen. It was made in 1959 and focuses on the 1960 economy models.

Opening titles: THE INSIDE STORY (:07-:25). A salesman, our host, talks to the viewer. He lifts a card, then speaks (:26-1:56) about how to qualify a prospect and make a sale. A prospective customer looks at a car and the salesman, our host, comes over and starts to engage him. The host starts giving tips to the viewer. A question mark on a board along with the word WHY? The word is broken down: W - Who is he? H - How will he use the car? Y - You fit him into the right car. The host discusses this word more (1:57-4:50). Back to the scenario of the man looking at the car talking with the salesman. Our host, who is also the salesman, explains what we know about the man so far. The man is shown sitting 'inside his own mind.' He explains to the viewer what his problems are. The man talks through an eye 'in his own mind' and he wants a Plymouth Valiant. The salesman and he engage one another (4:51-7:00). 'Inside the man's mind' the man and the salesman both discuss selling techniques and what is going on in the man's life (7:01-8:31). The host starts giving tips to the viewer. A couple come in and look at a Plymouth Valiant. A salesman, our host, comes over and talks to them. The host asks them many questions to size up the couple and what is best for them (8:32-10:36). The host starts giving tips to the viewer. The salesman brings them to a Plymouth. He discusses a Plymouth with the couple, points out the features (10:37-13:55). The host starts giving tips to the viewer. A man looks at a car and the salesman, our host, comes over and starts to engage him. The two discuss (13:56-16:01). The host starts giving tips to the viewer. He discusses how to sell and what the person may want (16:02-17:42). A Plymouth is behind the salesman as he talks about WHY and selling a car (17:43-18:24). End credits (18:25-18:33).

The compact Plymouth Valiant was manufactured by Chrysler Corporation from the model year 1960-76. The Valiant was also built and marketed worldwide and was well known for its excellent durability and reliability and became one of Chrysler's best-selling automobiles. The Valiant was originally designed by Virgil Exner as a competitor in the then-new compact car market which included the popular VW Beetle, the new American Motors Rambler and upcoming entries from GM, Ford and Studebaker. Exner's design was smaller and lighter than a full-size car but did not sacrifice passenger and luggage space.

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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD and 2k. For more information visit http://www.PeriscopeFilm.com

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