Male vs Female Gaze: How Media Profits From Your Gender

DISCLAIMER: The information in this video are generalities and should not be taken as a fixed rule. Although many of the studies show certain results, there is no way to test and observe ancient humans. So, the conclusions in a number of papers are theories as to why humans may behave the way they do from an evolutionary perspective. This is done by observing other animals and modern day humans. As a result, evolutionary psychology is often reductionist and can fail to take into account social factors. My point is don’t go using evolutionary psychology as an excuse to cheat or something LOL. Additionally, although "Male Gaze"/"Female Gaze" are terms coined by Laura Mulvey, we will be discussing both terms from the perspective of the Tik Tok trend.

The beauty and personal care industry for men and women is a multibillion dollar business. While some of that is spent for reasons of self satisfaction, a large amount is spent to attract a mate. There’s just one problem. Unless you date the same sex, sometimes what you think is attractive about yourself isn’t what the opposite sex is attracted to. This phenomena is commonly known as the male vs female gaze. The male gaze describes what men typically view as attractive in men and women. The female gaze describes what women typically view as attractive in men and women. This has sparked discussion all over the internet about what causes these differences in opinion. Today we will be examining the possible cause of this difference by analyzing the male and female gaze from an evolutionary perspective.

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MAIN SOURCES

https://www.livescience.com/32437-why-are-250-million-sperm-cells-released-during-sex.html
https://www.researchgate.net/publication/11321318_The_Necessities_and_Luxuries_of_Mate_Preferences_Testing_the_Tradeoffs
https://journals.sagepub.com/doi/10.1111/j.1471-6402.1992.tb00240.x
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4050298/
https://link.springer.com/article/10.1007/s40806-018-0156-6
https://www.apa.org/monitor/dec06/testosterone
https://psycnet.apa.org/record/2004-20341-001
https://www.researchgate.net/publication/227610088_Distress_about_mating_rivals
https://www.j-14.com/posts/the-original-magcon-stars-where-are-the-social-media-stars-now/
https://www.psychologytoday.com/us/blog/finding-true-love/201908/successful-women-dating-myths-and-realities
https://www.cdc.gov/nchs/nsfg/key_statistics/n_2015-2017.htm
https://psycnet.apa.org/record/2006-12810-005
https://pubmed.ncbi.nlm.nih.gov/18712469/
https://pubmed.ncbi.nlm.nih.gov/8863065/
https://www.researchgate.net/publication/11444201_Homosexuality_as_a_specific_risk_factor_for_eating_disorders_in_men
https://www.sciencedirect.com/science/article/abs/pii/S1740144513000715
https://www.researchgate.net/publication/258032254_facial_attractiveness
http://faceresearch.org/students/averageness
https://sci-hubtw.hkvisa.net/10.1177/0146167207303022
https://www.researchgate.net/publication/269766828_Upset_Over_Sexual_versus_Emotional_Infidelity_Among_Gay_Lesbian_Bisexual_and_Heterosexual_Adults
https://peplau.psych.ucla.edu/wp-content/uploads/sites/141/2017/07/Peplau-Fingerhut-Beals-04.pdf

0:00 Intro
3:15 Defining The Male vs. Female Gaze
4:24 Promiscuity from an Evolutionary Perspective
11:52 Negative Stereotypes in Males and Females
15:12 "The Ideal Female" in Media for Men
20:54 "The Ideal Male" in Media for Women
31:38 Additional Behavior supporting the Evolutionary Perspective
34:16 How the "Ideal Man" is written For Men
42:21 How the "Ideal Woman" is written For Women
46:05 Conclusion

Видео Male vs Female Gaze: How Media Profits From Your Gender канала Donna