Criteo' is Building Massive Identity Graph with The TradeDesk, others

Criteo, which is widely known as a global powerhouse in retargeting , is forging a number of alliances to leverage its massive database of 2.5 billion active shoppers to create an identity graph.

This efforts are manifest at Criteo, and with "cohorts," notable The Trade Desk and Google, explains Megan Clarken, CEO in this interview with Matt Prohaska for Beet.TV

She explains the importance of the alliance with The Trade Desk and Unified ID 2.0.

The former senior Nielsen executive adds that while the identity graph is powered by the shopper data, it is contextualized by very large panels who contextualize the data.

For more of the conversation between Clarken and Prohaska, listen to them on this episode of the Beet.TV podcast.

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