AWS re:Invent 2020: Building the post-cookie identity graph for marketing

The future of identity and personalized experience starts with a unified view of the customer. In this deep-dive session for technical leaders, data engineers, and teams focused on identity, see a production example of how Cox Automotive combined data from millions of car shoppers across 40,000 auto dealers and brands to create an identity graph with Amazon Neptune. Learn how to bring together customer datasets, anonymized web events, ad data, purchase logs, and other data. Take away best practices on modeling graph data, querying with Gremlin, avoiding graph pitfalls, right-sizing compute instances, and achieving cost-efficiency at scale.

Learn more about re:Invent 2020 at http://bit.ly/3c4NSdY

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Видео AWS re:Invent 2020: Building the post-cookie identity graph for marketing канала AWS Events