SECRETS of the Stetson Crest, Revealed!

The Stetson Crest: logo of a famous American hatmaker--but what does it mean?

First up is the beaver; as many early Stetson hats (and many Stetsons today) were/are made from beaver fur felt. The beaver is also associated with industry and productivity, emphasizing the Stetson Company work ethic.

This soft hat represents a Phrygian cap, an ancient symbol of liberty associated with the United States, home of the Stetson Company.

The mythological griffin is half eagle, half lion; the eagle is the national bird of the United States, and the mountain lion is closely associated with the American West.

The American Flag represents the patriotic devotion of the Stetson Company, and its dedication to its homeland.

The eagle is modeled after the eagle that appeared on the five-dollar gold piece; founder John B. Stetson sold his first Stetson hats for five dollars each.

The diagonal bar on the small shield comes from the coat of arms of the Stetson family.

The two horses and the stars represent the wide, untamed lands of the American West.

Want to learn more about Stetson? Check out our full-length video!

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