Target CPA and Target ROAS Changes Coming to Google Ads

Google recently announced that Target CPA and Target ROAS bidding strategies were going away, but that's not the entire story. You can still use these tactics, but you'll have to set them up in a different way moving forward. In this video we'll show you how to set up TCPA and TROAS bidding strategies and cover some best practices for each type.

0:48 - Clarifying Account Levels When These Changes Are Rolling Out
1:25 - Navigating to Campaign Level Bidding Strategy Settings
1:42 - Adjusting Bid Strategies Manually
2:12 - Creating a Target CPA (TCPA) Bid Strategy
3:07 - How to Create a Target ROAS (TROAS) Bid Strategy
3:43 - Choosing TCPA and TROAS Bid Strategies with Guidance
4:28 - Further Clarification from Google on Next Steps and Impacts
5:34 - Table Overview of Bidding Strategy Changes
6:43 - How TCPA and TROAS Bid Strategies Will Look in the Google Ads Interface
7:55 - Best Practices for Target CPA Bidding
8:55 - Best Practices for Target ROAS Bidding

#targetcpa #targetroas #targetcpagoogleads #targetroasgoogleads
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Видео Target CPA and Target ROAS Changes Coming to Google Ads канала Paid Media Pros