NEW Google Ads Experiments Setup

Google Ads Experiments let you test components of your campaigns to see if an ad variant, bidding strategy, or any other number of variables could help you perform better. In this video, we'll walk you through the set up process for an Ad Variant Experiment as well as a Custom Experiment to test new bidding strategies. We'll also show you how to review performance data and determine a winner once your experiment has been running for a while.

0:56 - Quick Recap on the Old Way to Set Up Google Ads Experiments
2:47 - The New Purpose for Drafts in Google Ads
3:37 - Start of New Experiments Flow in Google Ads
3:53 - Experiments Menu in the Left Hand Navigation
4:26 - Google Ads Experiment to Optimize Text Ads Demo
4:53 - Filtering Campaigns and Ads for the Ad Text Experiment
7:00 - How to Create New Ad Variants to Test
8:59 - Quick Overview of Launch Settings for Ad Experiment Test
10:15 - Creating a Custom Experiment in Google Ads
10:29 - Experiment Settings and Filtering for Campaigns
11:49 - Understanding Campaign Structure for a New Custom Experiment Campaign
12:19 - Customizing Your Trial or Experiment Campaign with Custom Experiments
13:16 - Scheduling & Settings for Custom Campaign Experiments
13:43 - Determining Experiment Goals
15:24 - Budget Allocation and Experiment Breakdowns
16:16 - Cookie vs Search Based Experiments
17:28 - Choosing Experiment Date Ranges
18:14 - Enabling Sync Changes Across Base and Trial Campaigns
19:59 - Analyzing Performance of Experiment Campaigns

#googleadsexperiments #googleadscampaignexperiments #googlecampaignexperiments
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