Forget MPG: Being smart about car fuel efficiency | Rick Larrick | TEDxDuke

Our decisions about car fuel efficiency are prone to systematic biases. In this behavioral economics talk, Rick Larrick demonstrates these biases and tells car buyers how to think accurately about their car decisions by using four CORE principles: Focusing on gas Consumption (not MPG), personal Objectives, Relative comparisons, and Expanded timeframes of use. He uses the current EPA label as an illustration.
Rick is a Professor of Business Administration at the Duke Fuqua School of Business. As Director of the Center for Energy, Development and the Global Environment, Rick has devoted his research efforts to individual and group environmental decision making.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

Видео Forget MPG: Being smart about car fuel efficiency | Rick Larrick | TEDxDuke канала TEDx Talks