E-Retail: The Last-Mile Problem

Many customers now expect a consistent, convenient shopping experience across different channels and devices. This growing demand for "omni-channel" retail presents a powerful opportunity for retailers, along with many logistical challenges. This is particularly true when it comes to the "last-mile." What is the best way to get your products delivered to your customers?

California Management Review Volume 61, Issue 2 (Winter 2019)

Read Stanley Frederick W. T. Lim and Matthias Winkenbach's article, "Configuring the Last-Mile in Business-to-Consumer E-Retailing" at:
https://journals.sagepub.com/doi/full/10.1177/0008125618805094

For more information, access to a complete list of articles in this issue, or for purchasing options, please visit us online: http://cmr.berkeley.edu

Видео E-Retail: The Last-Mile Problem канала California Management Review