How a MAGLITE Flashlight is made - BRANDMADE in AMERICA

MAGLITE the magnificent.

Since 1979 Mag Instruments have made amazing, durable Maglite flashlights which have become a staple for military and law enforcement around the world. Every Maglite is proudly made in America with its headquarters and main factory in Ontario, California, just outside Los Angeles. See how they're made!

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How Maglite flashlights are designed and made.
Since 1979 Mag Instruments have made amazing, durable flashlights which have become a staple for military and law enforcement around the world. Every Maglite is proudly made in America with its headquarters and main factory in Ontario, California, just outside Los Angeles.

The MAG story:
Born in New York City during the Great Depression, Tony Maglica returned to his mother’s homeland of Croatia to be raised close to her family. Tony escaped communist Yugoslavia just after WWII and arrived back in the USA in 1950. Here he set out to make the most of his training as an experimental machinist. Tony spoke very little English, but learned quickly during the many odd jobs he did when he first arrived in America. Tony worked around the clock but still struggled to save any money. Finally he managed to scrounge up $125, the down-payment on his first lathe. So began Tony Maglica's quest for the American Dream: There in his one-man machine shop in a Los Angeles area garage, he knew that his days of working for other people were behind him. He was, at last, in business for himself.

Maglica began by manufacturing precision parts for industry, aerospace, and the military. He quickly earned a reputation for quality, efficiency and ingenuity. Mag Instrument was eventually incorporated in 1974. By that time, Maglica had clearly demonstrated his innovative techniques for cutting production costs and increasing quality. Maglica established a hands-on leadership style, as well as a core business philosophy of combining superior quality of all Mag products with unsurpassed customer service.

As his company grew, Maglica set his sights on designing and manufacturing a new and improved flashlight. Initially targeted for the public safety sector, the Maglite® flashlight was introduced in 1979.

Often referred to as "A Work of Art That Works®", the Maglite® and Mini Maglite® flashlights have been honored by the Japan Institute of Design and by the Museum for Applied Art in Germany. Fortune and Money magazines ranked Mag Instrument® products among the top 100 products that "America makes best". In 1996, the Wall Street Journal referred to the Maglite® flashlight as "the Cadillac of flashlights", and quoted then-CEO of Apple Computer Gilbert F. Amelio as saying he wanted Apple to be "essentially the Maglite® of computers".
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BrandmadeTV - How a Maglite Flashlight is made.

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