What Is FloC? Google's Answer to the Advertising Privacy Lockdown?

3rd Party cookies are going away completely. Google says they'll never cross site track you again. More privacy, less ad targeting. But Google thinks they have it all figured out with something called FLoC. A new way of collecting user data anonymously to replace targeting options that 3rd party cookies used to provide. I'm going to give you the kindergarten version of this complicated concept!

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0:00 Introduction
1:17 What is FloC?
2:46 Breaking down FloC
10:19 Outro

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Видео What Is FloC? Google's Answer to the Advertising Privacy Lockdown? канала Matt Johnston