How to Fix Your Facebook Ads Data Problem With UTM Parameters (MUST for 2021!)

Everyone running Facebook ads has GOT to embrace this otherwise you're just not going to have the data. And without data you're toast.

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00:00 Start
00:01 Has This Ever Happened To You?
01:09 UTM Parameters & Facebook Ads
01:30 How We Did It...
01:40 iOS 14 Explained
01:50 UTM Parameters
02:36 Facebook Ads Manager
05:04 Where Do You Go To Look At It? (Acquisition Stats Breakdown)

The UTM String from the video:
utm_source=Facebook&utm_medium={{campaign.name}}&utm_campaign={{adset.name}}&utm_content={{ad.name}}

Видео How to Fix Your Facebook Ads Data Problem With UTM Parameters (MUST for 2021!) канала Matt Johnston