How to Prepare and Grow Your Email Subscriber List for the Holiday Season | The Journey

If you haven’t yet, now is a good time to start thinking about your holiday email marketing campaign. Much of your annual sales will come from this time of year, and your email marketing campaign has the power to fuel those sales even further. Check out more The Journey content at https://bit.ly/GDTheJourney.

✅ Read about it on our blog ➜ https://bit.ly/2Vqi0u9GoDaddy

0:12 Prepare your email subscriber list for the holiday season
0:34 Email subscriber list tips

When we say holiday email marketing, we’re not just talking about Christmas or Thanksgiving. There are countless annual holidays and celebratory seasons out there. By tapping into the right ones, you can transform a promotional email into an invaluable profit-generating tool for your business.

But before you gear up to send out your Black Friday messages, let’s get your email list and email strategy ready for holiday sales with these five steps:

Clean up your email subscriber list
It takes a lot of time and money to send emails that are ending up in spam folders and trash bins. It’s time to let those inactive subscribers go. Think of it like doing a deep clean before you start putting up the holiday decorations.

Update and fine-tune your automations
A good example of automation, or funnel, is your welcome series or an upsell series of emails after someone buys a smaller product. When you’re reviewing these, make sure they’ve got relevant dates and offers that align with your upcoming holiday promotions

Re-Think your CTAs within your transactional emails
In these messages, you can include cross-sells (other products that customers who have purchased this have also bought) and upsells (including accessories and services related to their new product purchase)

Mark important dates on your calendar
It’s easy to think you won’t forget important deadlines, but with the hustle and bustle of the holidays, updating messages will likely be the last thing on your mind.

Make a plan for the holiday season
Also be marking important dates on your calendar for yourself and your business operations.
The holidays offer a prime opportunity for increasing your sales, boosting brand awareness and growing your audience. By planning early on and delivering content that will inspire as well engage your audience in equal measures, you stand to enjoy great success with your holiday email marketing campaigns.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

Want to learn about more ways to grow your business? Subscribe to GoDaddy on YouTube: http://bit.ly/GoDaddy-Subscribe

GoDaddy links:
https://www.godaddy.com
https://www.youtube.com/godaddy
https://www.instagram.com/godaddy
https://www.facebook.com/godaddy
https://www.twitter.com/godaddy

#TheJourney #Business #GoDaddy #Entrepreneur #HowtoStartaBusiness #Marketing

Видео How to Prepare and Grow Your Email Subscriber List for the Holiday Season | The Journey канала GoDaddy