Panel Discussion: Building (and Rebuilding) Trust, From Day One Brooklyn, June 19, 2019

Panel Discussion: Building (and Rebuilding) Trust in Your Company
From Day One Brooklyn, June 19, 2019
www.fromdayone.co

How to build a corporate reputation that can withstand business cycles, industry disruption—and mistakes. What lessons can be learned from how companies that have managed crises and survived? How can leaders decide to take a public stand on issues that could be seen as political? Our experts and industry leaders explore the keys to building durable bonds with employees, customers and community members.

Moderator: Damian Slattery, VP Marketing, Fast Company
Panelists:
Christine Salerno, Head of Corporate Social Responsibility, Marsh & McLennan
Howard Sherman, CEO, Good360
Colleen Devery, VP Strategy, NAF
Katherine Hand, Global Head Strategic Comm., Sustainability, and Social Innovation, HP

Recap:

On the one hand, people tend to trust companies when they work with them at close range. On the other hand, trust-breaching actions by companies ranging from Boeing to Facebook to Wells Fargo have prompted rising scrutiny of corporate behavior.

Katherine advocated that companies can take a stance on a divisive issue if their stance accurately reflects past company behavior and stated goals. If the stance runs counter to that, they can risk the backlash of being viewed as opportunistic and insincere.

Howard took the idea of trust a step further in suggesting that the most beneficial dynamic is what he called mutualism. In that kind of situation, “everybody in the stakeholder ecosystem benefits.” This works better than altruism, in which a participant’s motivation for doing good might not be as clear.

See more at: https://brooklyn19.fromdayone.co
https://www.fromdayone.co/2019/07/02/trust-how-can-companies-earn-it-and-keep-it/

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