How To Present Your Next Logo & Identity System w/Maxwell Billings
We asked talented designers from around the world to identify logos that they love to hate! In this episode, we review Maxwell Billings’ unofficial redesign of the United Airlines company logo.
Should the refined, classic logo remain untouched or could it use an updated makeover? Let's check out Maxwell's research and process to see why he thinks United Airlines can step it up!
This unofficial logo redesign project and video is made for educational purposes. The Futur is not affiliated or sponsored by United Airlines.
Check out our Logo Design and Style Guide course here:
https://bit.ly/LogoDesign_01
https://thefutur.com/course/style-guide-kit
Maxwell Billings is a brand designer and founder of award-winning branding studio, EightySeven. Based out of Chicago, he has worked with businesses to design their brands across the world, big and small. He has a passion for problem-solving, obsession with design, and an elevated level of creativity and experience that brings value to every project. Maxwell is also a professor at Columbia College Chicago teaching advertising. When he's not thinking about design, he is either out with his camera or cooking up something delicious.
🔥 See Maxwell's work:
https://www.madebyeightyseven.com/
https://www.instagram.com/madeby87/
#logo #design #unitedairlines
More about United Airlines: (https://www.united.com/en/us)
00:00 - Start
05:00 - Why the United Logo?
14:00 - Sketches
20:00 - Illustrator timelapse
44:00 - How long did it take Maxwell to design?
53:00 - Maxwell’s system for his design process*
===
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👉See our main channel: https://goo.gl/F2AEbk
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Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://goo.gl/bRt5qd
If you're a complete beginner, consider taking any of these Adobe Creative Cloud fundamental courses from our friends at Bring Your Own Laptop: http://byol.me/thefutur
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*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
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Spotify: 🎙
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We love getting your letters. Send it here:
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c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
USA
—
Host– Chris Do
Content Director– Matthew Encina
Producer - Mark Contreras
Cinematographers– Ricky Lucas, Jona Garcia
Editors– Ricky Lucas, Jona Garcia
Live Editor– Jona Garcia
Social Team– Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Neue, Calibre, Champion Gothic
Futur theme song— Adam Sanborne
Видео How To Present Your Next Logo & Identity System w/Maxwell Billings канала The Futur Academy
Should the refined, classic logo remain untouched or could it use an updated makeover? Let's check out Maxwell's research and process to see why he thinks United Airlines can step it up!
This unofficial logo redesign project and video is made for educational purposes. The Futur is not affiliated or sponsored by United Airlines.
Check out our Logo Design and Style Guide course here:
https://bit.ly/LogoDesign_01
https://thefutur.com/course/style-guide-kit
Maxwell Billings is a brand designer and founder of award-winning branding studio, EightySeven. Based out of Chicago, he has worked with businesses to design their brands across the world, big and small. He has a passion for problem-solving, obsession with design, and an elevated level of creativity and experience that brings value to every project. Maxwell is also a professor at Columbia College Chicago teaching advertising. When he's not thinking about design, he is either out with his camera or cooking up something delicious.
🔥 See Maxwell's work:
https://www.madebyeightyseven.com/
https://www.instagram.com/madeby87/
#logo #design #unitedairlines
More about United Airlines: (https://www.united.com/en/us)
00:00 - Start
05:00 - Why the United Logo?
14:00 - Sketches
20:00 - Illustrator timelapse
44:00 - How long did it take Maxwell to design?
53:00 - Maxwell’s system for his design process*
===
👉Subscribe: https://goo.gl/vB9zoP
👉See our main channel: https://goo.gl/F2AEbk
#TheFutur #1BminusOne
Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://goo.gl/bRt5qd
If you're a complete beginner, consider taking any of these Adobe Creative Cloud fundamental courses from our friends at Bring Your Own Laptop: http://byol.me/thefutur
—
Love the content? Become a sustaining member for $5/mo today.
https://goo.gl/nwekfL
Our recommended products and Booklist:
https://kit.co/TheFuturIsHere
Kits & Proposals:
https://goo.gl/mSjuWQ
Visit our website:
https://www.thefutur.com
FREE resources:
https://goo.gl/Qh6gHr
Mandarin (Chinese) Subtitles on UiiUii
https://uiiiuiii.com/?s=the+futur
—
AFFILIATE LINKS*
🙏 Support The Futur but purchasing through our affiliate links:
Amazon: http://bit.ly/thefuturishere
Webflow: http://bit.ly/2EbET9l
Retro Supply Co.: http://bit.ly/2GW8gzR
Creative Market: https://goo.gl/g4jlTE
Design Cuts: http://bit.ly/2GSsAR3
✍️ Sharpen your skills by taking a course, using our affiliate links:
Skillshare: https://goo.gl/YCo2uT
School of Motion: http://bit.ly/futur-som
Bring Your Own Laptop Tutorials: https://byol.me/thefutur
🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:
Epidemic Sound: http://share.epidemicsound.com/thefutur
Musicbed: http://bit.ly/futurmb
Artlist: http://bit.ly/2uWdna7
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
—
Futur Podcast on iTunes: 🎙
https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2
Spotify: 🎙
https://open.spotify.com/show/5K96ryZCjCmxqMzEotvS8h?si=J0NnGXwcQCymfBEA4poEVA
—
We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
USA
—
Host– Chris Do
Content Director– Matthew Encina
Producer - Mark Contreras
Cinematographers– Ricky Lucas, Jona Garcia
Editors– Ricky Lucas, Jona Garcia
Live Editor– Jona Garcia
Social Team– Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Neue, Calibre, Champion Gothic
Futur theme song— Adam Sanborne
Видео How To Present Your Next Logo & Identity System w/Maxwell Billings канала The Futur Academy
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