Typeface Design & Font Making Process w/Mark Davis

The art and design of creating an original typeface and process of making a font. Brooklyn-based graphic designer and typographer, Mark Davis, will share his thoughts and process on designing and crafting a beautiful typeface. Geeking Out On Type.

Check Mark out here!
IG: https://www.instagram.com/markycdavis
Website: https://www.designermarkdavis.com/

Tools/References
Gliphs: https://glyphsapp.com/
Type forum: https://typedrawers.com/

Check out our Typography course here:
https://thefutur.com/course/typography-01

3:00 - Why Mark is obsessed with fonts
7:00 - the way typefaces were designed originally
8:30 - The way mark looks at type
14:25 - why mark prefers the Hurme cut of Helvetica
16:30 - Why we see horizontal lines thicker than vertical
22:50 - Tips for designing your word mark * (This and the one above together in one cutdown)
29:00 - Working on a typeface for a client
31:00 - Looking at Trajan’s characteristics
33:30 - Do you think we lose something when trying to make something consistent (@ ricky TNR)
35:00 - Does the font work for you or are you making the font work?
38:00 - Mark’s take on Futura
46:30 - Mark’s demo
57:00 - Mark’s rule of thumb on how to make the letter “O”
1:02:00 - Mark’s rule of thumb for an overshoot
1:13:00 - What makes a good typeface
1:20:00 - How much Mark charges to revise a font
1:24:00 - Charging for exclusivity

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