Music Industry Revenue Streams and the 360° Deal | 360-Degree Deal | Berklee Online | John Kellogg

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In this video, Berklee Online instructor John Kellogg discusses how Napster led to a crisis for the music industry in the 1990s and how some companies were able to eventually rebound with the advent of the 360° deal. He details a eureka moment when his clients, members of the O’Jays, were seeking credit on songs they claimed to have participated in composing, and he considered leveraging a deal with the record label by offering the label participation in the money they earned on the road. Eventually Robbie Williams brokered one of the first 360° deals. Although it wasn’t an instant win-win for the artist and the label, it opened a lot of eyes within the music industry to the possibility of a deal that encompasses all income revenue streams.

About John Kellogg:
John Kellogg is an entertainment attorney, who has represented some of the biggest names in R&B, including the O’Jays, Levert, members of Bad Boy Records, and more. He is also the Program Director for Berklee Online’s Music Business master’s program, for which he authored the Music Business Revenue Streams course. He’s a former Chair of the Music Business department at Berklee College of Music and a former vocalist for Cameo.

About Berklee Online:
Berklee Online is the continuing education division of Berklee College of Music, delivering online access to Berklee's acclaimed curriculum from anywhere in the world, offering online courses, certificate programs, and degree programs. Contact an Academic Advisor today:
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Music Business Revenue Streams | 360° Deal | 360-Degree Deal | Napster | Music Business | Robbie Williams | The O’Jays | John Kellogg | Levert | Bad Boy Records | Berklee | Berklee Online

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