The Walmartization of music festivals | Kevin Lyman | TEDxCPP

Music festivals have evolved exponentially since the days of Woodstock. Kevin Lyman, founder of the Vans Warped Tour, gives his paradigm on growing trends that may be harming the genuine art of the experience.

Kevin Lyman is best known as the creator of the Vans Warped Tour, which can be considered one of the most socially influential music tours in the United States.
He pioneered the successful integration of corporate sponsors with the extreme lifestyle, creating a blueprint for sponsorship integration widely duplicated in the marketplace today. Kevin’s production agency, 4Fini, uses this blueprint to produce some of the most influential events in the world including branded festivals and custom events.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

Видео The Walmartization of music festivals | Kevin Lyman | TEDxCPP канала TEDx Talks