Content Strategy for SEO
In today's video, Siege Media founder Ross Hudgens breaks down the process we use for every new client to define market opportunity for content, establish the link strategy, and also prioritize topics to attack the best opportunities, first.
Subscribe today for weekly tips: https://bit.ly/3dBM61f
It's not a simple process but winning generally isn't, either. Check out the video for more or jump ahead to the bits that interest you below.
Step 1. Find Competitors Beating You --- 0:36
Step 2. Identify Link or Content Gaps Between Targets -- 1:05
Step 3. Evaluate How People are Acquiring Links -- 4:39
Step 4. Reverse Engineer Goals Against Labor to Execute - 6:15
Step 5. Decide How to Create That Content - 8:49
Step 6. Prioritize Topics Using Keyword Opposition to Benefit Analysis -- 10:17
Step 7. Use Content Gap to Identify Quick Wins -- 11:05
Step 8. Decide on Ideal Content Marketing Mix -- 11:57
Full post/transcript: https://www.siegemedia.com/seo/content-strategy
Subscribe on iTunes: https://itunes.apple.com/us/podcast/content-links-seo-tips-from-siege-media/id1289467174?mt=2
Follow us on Twitter: http://twitter.com/siegemedia
Follow Ross on Twitter: http://twitter.com/rosshudgens
Email Ross: ross@siegemedia.com »
#seo | #contentmarketing
Видео Content Strategy for SEO канала Siege Media
Subscribe today for weekly tips: https://bit.ly/3dBM61f
It's not a simple process but winning generally isn't, either. Check out the video for more or jump ahead to the bits that interest you below.
Step 1. Find Competitors Beating You --- 0:36
Step 2. Identify Link or Content Gaps Between Targets -- 1:05
Step 3. Evaluate How People are Acquiring Links -- 4:39
Step 4. Reverse Engineer Goals Against Labor to Execute - 6:15
Step 5. Decide How to Create That Content - 8:49
Step 6. Prioritize Topics Using Keyword Opposition to Benefit Analysis -- 10:17
Step 7. Use Content Gap to Identify Quick Wins -- 11:05
Step 8. Decide on Ideal Content Marketing Mix -- 11:57
Full post/transcript: https://www.siegemedia.com/seo/content-strategy
Subscribe on iTunes: https://itunes.apple.com/us/podcast/content-links-seo-tips-from-siege-media/id1289467174?mt=2
Follow us on Twitter: http://twitter.com/siegemedia
Follow Ross on Twitter: http://twitter.com/rosshudgens
Email Ross: ross@siegemedia.com »
#seo | #contentmarketing
Видео Content Strategy for SEO канала Siege Media
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