Ep. 28 | Defining Your Target Market | Karen Carr-Crawford

0:00-1:36 Introduction
1:36-3:25 Psychographics vs. Demographics
3:25-4:23 Value Proposition
4:23-5:56 Competitive Analysis
5:56-20:04 Are you targeting the user, decision maker, both?
20:04-25:19 In conclusion

I recently had the pleasure of spending 25 minutes with Karen, a seasoned Business Advisor, discussing the ins and outs of strategic marketing. Here's what I learned:

Being strategic with your marketing efforts is crucial. When developing a product or service, it's vital to know your end-user and understand how to effectively target them. Consistency in your marketing approach is essential, whether through demos, driving website traffic, discovery calls, or samples. This consistent effort allows you to identify what strategies resonate most with your audience.

Ultimately, marketing is about connecting your customer to your solution. Many factors need to be considered in this process, including understanding the length of your sales cycle. Knowing how long it takes for a person to become a user of your product or service is key to optimizing your marketing efforts. This allows you to tailor your communication and follow-up strategies, effectively guiding potential customers through their decision-making journey.

Karen, with over 25 years of experience as a Business Advisor, helps small to mid-sized businesses ($1M-$50M) reach their next level of growth. She works with entrepreneurs and businesses ready for growth, from startups to developing companies and established enterprises. Karen is skilled in assisting with diverse business needs, whether you're experiencing a period of growth, facing challenges, or transitioning ownership. Her expertise helps business owners achieve their goals and maximize their potential for long-term success.

A big thank you to Karen for joining us at Powerhouse University and sharing her valuable insights on the importance of strategic marketing for growing and scaling our businesses!
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