“We’re Still in The First Inning Of Growth” Ben Faw, Co-Founder of Best Reviews & CEO Of Advon

Unlocking Growth: Ben Faw on Ad Budgets, Talent, and the Future of Affiliate
As we prepare for the Content, Marketing & Commerce live event in Midtown Manhattan, we sit down with industry visionary Ben Faw to break down the three critical factors that will define the next phase of the affiliate market. In this candid discussion, Ben lays out a comprehensive "Bull vs. Bear" case for the industry, offering a roadmap for marketers navigating a rapidly shifting digital landscape.

From the reallocation of traditional ad budgets to the looming talent shortage, this conversation explores why the affiliate channel is uniquely positioned for resilience. We also feature a lead-up discussion with Marshall Phelps, providing a holistic view of the market readiness required to succeed in a "content-plus-commerce" economy. Whether you are looking to scale your program or protect your margins, this session delivers the strategic clarity needed for 2026.

In This Conversation:
The Bullish Position: Why shifting ad budgets and market maturation are creating a massive tailwind for performance-based partnerships.

The Talent Shortage: Addressing the "people gap" in the affiliate industry and how organizations can find and develop the specialized skillsets needed to scale.

Market Readiness: A look at the infrastructure and technical requirements brands must have in place to capitalize on the next wave of growth.

The Bearish Counterpoint: Ben outlines the risks and headwinds that could stall momentum and how savvy marketers can prepare for a more "choppy" environment.

Strategic Advice: Practical tips for balancing growth-oriented investments with the operational efficiency required to weather market volatility.

Event Preview: A look ahead at the panel discussions and networking themes from the December 14th live event at Midtown Manhattan.

Featured Speakers:
Ben Faw – Co-Founder, AdVon & BestReviews
Marshall Phelps – Industry Expert & Advisor
Michael McNerney – Publisher, Martech Record

About Our Partner: CJ
This event and speaker series is brought to you in part by CJ. As a leading global performance marketing platform, CJ helps the world’s most influential brands and publishers drive sustainable growth through data-driven partnerships and innovative technology.

Watch the Full Event:
Missed the live session in Manhattan? You can stream the full Content, Marketing & Commerce panel discussion and networking highlights on-demand via the Martech Record website.

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